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Taking the Fear Out of Rejections The Jackpot Factory casinos address purchase rejections in real time. The new Preferred Payment Method program at the Jackpot Factory casinos initiates instant and meaningful communication with players from within the casino software the moment they experience a purchase rejection. If a purchase fails, the system notifies the player of the reason for the rejection, and identifies the player’s location to recommend an alternative payment method available in his or her country. In addition, the Preferred Payment Method program also targets different player groups with specific messages and even offers bonuses to eligible players. For example, if a player has not yet claimed a Welcome Bonus at the Jackpot Factory, the Preferred Payment Method program reminds him of the generous offer awaiting him on his first successful purchase. The Preferred Payment Method’s main call to action is to “chat now,” encouraging the player to launch a chat session with a trained Personal Communication Manager agent who will guide the player through a successful purchase with the right purchase method for him. This program is designed to improve conversion by offering rejected players resolutions to the issues that prevent them from purchasing. This is especially important for new players who get rejected on their very first purchase. By instantly informing them what payment methods are recommended by the casino and with player-initiated communication to a live agent, the chances that the player will go on to make a successful purchase are vastly increased.
Please let me know if you have any questions or feedback. Marcia Ashkanazy |
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